I knew how to write stories before I knew how to brush my teeth properly.

 

Ever-curious, ever-talkative and ever-exploring, as I aged, my stories ranged from imaginative animals to re-imagining nature and it's beauty.

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I am shaped by many things: ads between cable shows, Maniratnam movies, the books I read, the books I wrote, conversations with strangers, my love for saree draping, and Bharatanatyam. All of it led me to pursue an MA in Creative Writing and Publishing from Cambridge, UK.

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And so I became a copywriter first and now a brand strategist. 

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Today, whether it's writing copy, creative essays, GTM strategy, brand definition, logo creation, communication strategy, social media strategy or providing a creative brief, I'm trained across a range of industries, writing methods and strategy frameworks.

 

And more than anything, I'm here to help you make sense of your brand through stories that feel real, human and a little unexpected.