Project Type
Communication Strategy

Goal
Make Cremaffin the go-to fix for constipation relief.

Problem
People feel embarrassed talking about constipation, so they just try at-home hacks, natural remedies or ask a pharmacist on the down-low.

Truth
Not all natural remedies are non-habit forming, not all at-home hacks work, and holding it in, whether it’s frustration or, well, other things, just makes life worse.

Proposition
Why struggle when Cremaffin is flavoured, gentle, non-habit forming and effective overnight?

Solution
Empty bowel, full life: Say goodbye to the waiting game. Cremaffin gets things moving so you can get back to living.

Effect
217K+ impressions on YouTube for the DVC
21% increase in awareness among users
62% retention among users (vs 50% pre-campaign)
1.24L units increase in sales during campaign
31% growth in TRE cities

Worked for
Ting