Project Type
Creative Brief - Logo Creation

Goal
Create a logo for Bahara, a bold and culturally rich Indian restaurant, launched by Indians in the UK.

Problem
Most Indian restaurants in the UK are run by non-Indians (Pakistani's, Bangladeshi's etc) and either feel too casual or overly fine-dine without soul.

Truth
People crave authentic experiences that celebrate Indian culture, not just mimic it.

Proposition
Bahara's founders bring India’s vibrant spirit to the table through bold design, fast service, and storytelling-rich cuisine.

Solution
A maximalist yet meaningful brand identity that feels festive, familiar, and full of flavour.

Effect
Helped shape a striking visual world for a restaurant that blends nostalgia with modern flair.

Worked for
Ting