Project Type
Brand Positioning

Goal
Position Be. Gummies as the go-to wellness brand that blends bold self-care with real, fast results.

Problem
Most wellness feels like a chore and most gummies feel like candy with no real impact.

Truth
People want wellness that actually works, fits their lifestyle, and feels empowering, not preachy.

Proposition
Be. Gummies offers truth in a bite: potent, fast-acting, expert-backed wellness that lets you own every moment.

Solution
Be the moment with gummies that fuel your energy, recovery, and confidence in 15 minutes flat.

Effect
Helped define a bold, disruptive brand voice in a cluttered category by building Be. as wellness without the wellness-speak.

Worked for
Ting