Project Type
Brand Definition

Goal
Position Breathe Again as the go-to wellness solution for HNIs ready to reclaim vitality and rewrite their health story.

Problem
Most health solutions offer short-term relief without addressing the root of lifestyle burnout.

Truth
Affluent individuals want long-term, evidence-based care that fits seamlessly into high-performance lives.

Proposition
Breathe Again turns reactive health habits into a personalized, proactive wellness journey rooted in science and care.

Solution
From helplessness to balance, we’re your rebirth into a life of purpose, clarity, and sustainable health.

Effect
Helped define a luxury wellness brand that speaks to both transformation and trust in a category filled with quick fixes.

Worked for
Ting