Project Type
Communication + Social Media Strategy

Goal
Make Wella’s hair care range a daily ritual for women who want salon results at home.

Problem
Hair care is still seen as functional, while skincare is treated like self-care.

Truth
Women want expert-led solutions that feel indulgent and deliver real transformation.

Proposition
Wella Care is the secret to unlocking great hair through a blend of science and sensory ritual.

Solution
Turn everyday hair care into a beauty ritual backed by salon science and designed for self-love.

Effect
Helped reposition Wella as more than a salon brand, building emotional relevance in the self-care space.

Worked for
Ting